Dataphilic Intelligence

Analytics, Tag Management, Conversion Rate Optimisation
Get Actionable Insight and Improve Conversion

Contact Us Digital
Rs-service
  • Conversion Rate Optimisation
  • Remote user testing / Heuristics
  • A/B/n Testing and development
  • CRO Strategy

Service Image
Rs-service
  • Analytics audits best practice
  • Google Analytics tracking
  • Google Analytics setup
  • Actionable insight

Service Image
Rs-service
  • Audit media, marketing and analytics tags
  • Data layer specifications
  • Tag management migrations

Test & Learn

We’re experts in identifying areas of improvement to increase sales, increase conversion and improve customer experience through web analytics data and experimentation.

We can create A/B test hypotheses, perform behavioural analysis and delve into analytics insights. Provide usability testing and consultancy on digital measurement strategy.

  • Improving conversion
  • User and behavioural insight
  • Data quality
  • Meaningful reporting metrics

Improve Conversion and User Experience

Discover and fix sources of frustration and barriers to conversion in your digital customer touchpoints and processes.

Gain behavioural insight to improve revenue, lifetime value or lead generation.

Improve data quality and create meaningful reporting and KPIs  that are relevant to your business.

Optimising Digital Performance

Our 5 Step Process

  • Process Image

    Getting to Know You

    Work with you to understand your business objectives, challenges and KPIs, core User Personas and customer segments.

  • Process Image

    Data Audit

    Audit your Google Analytics setup / GA360 implementation or Tag Management.

  • Process Image

    Research and Insight

    Conduct Heuristic Evaluation, Remote User Testing. Gather insight from analytics data to discover where to focus conversion efforts.

  • Process Image

    A/B/n Testing

    Develop test hypotheses, implement A/B tests with sign-off previews and provide experiment reporting and results.

  • Process Image

    Iterate on Insight

    Use the insight we discover to iterate, inform future strategy, continuous test and learn.

OUR WORK

Happy Clients

  • Client Image

    Phil is incredibly knowledgable in areas of Analytics, Ecommerce & custom tagging projects and it's always pleasure to work with him on various projects. He's always responsive, delivering to the deadlines and a great communicator.

    • Radek Kowalski
    • Organic Search Director -McCann Connected
  • Client Image

    I have worked with Phil on several Conversion Rate Optimisation projects. Phil provided an in-depth analysis of each website we worked on. He then worked with us to formulate a clear plan of action with well defined KPIs designed to improve specific aspects of website performance. Phil is very technically competent when setting up multi-variant tests. Phil was able to give clear guidance on how to move forward to maximise conversion rates. The results of this work have seen great improvements in conversion rates across several client sites.

    • Patrick Rose
    • Director - Hothouse Digital

Start Improving Digital Performance

Get in touch to see how we can help you start improving your digital performance with a free initial consultation.